Topic and audience strategy
Building the session around a problem the right people are willing to spend time on.
Insights
Webinars
Webinar strategy covering registration, attendance, follow-up, lead generation and measurement.
What this area covers
Treat the webinar as a campaign, not a one-off event.
The webinar itself is only one part of the journey. Topic selection, promotion, registration, attendance, CRM capture and follow-up determine whether the campaign creates useful sales opportunities.
Registration and attendance
Improving the journey from promotion to sign-up, reminders and the live session.
Follow-up and conversion
Connecting attendee behaviour to nurture, qualification and the appropriate next step.
Related solution
Webinar Lead Generation.
See how we connect webinar strategy, promotion, registration, delivery, follow-up and reporting.