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Build authority
Position your founder or leadership team as recognised experts in their field.
Podcast Guest Booking
Be the expert your market keeps hearing.
Done-for-you podcast guest outreach for B2B founders, CEOs and business leaders.
We research the right shows, position you as a valuable guest, approach hosts and producers, manage the follow-up and help coordinate the opportunity. You bring the expertise. We do the work required to get it heard.
Why podcast guesting
One conversation can create value in several directions.
Relevant podcast appearances can put your expertise in front of established audiences while giving prospects, partners and peers more ways to understand what you know and what your business does.
02
Reach new audiences
Get your ideas in front of communities that already care about the subjects you talk about.
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Strengthen your personal brand
Give prospective clients, partners and employees more opportunities to understand who you are and what you stand for.
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Create content
Use each appearance and any supplied episode assets as part of your wider marketing.
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Generate demand
Give interested listeners a clear reason to discover your business and take a next step.
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Build relationships
Create useful relationships with hosts, producers and people operating in your market.
The hard part
You should not need to become a PR expert to get onto podcasts.
Finding worthwhile podcasts takes time. Working out who to contact takes more time. Then someone has to research each show, develop the right angle, write the outreach, chase responses, manage conversations and coordinate diaries.
That is the work we take off your plate.
Our job is to create and run the podcast outreach engine behind you. Your job is to turn up and have a great conversation.
How it works
We do the hard work. You turn up to the conversations.
01
Strategy & positioning
We define the audience you want to reach, the expertise you want to be known for, and the topics and stories that make you a useful guest.
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Podcast research
We build a carefully researched list of relevant shows. Audience fit comes before vanity metrics.
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Personal outreach
We approach hosts and producers on your behalf, explain why you are relevant to their audience and manage the follow-up.
04
Introductions & booking
When a host is interested, we coordinate the meet-and-greet, recording and diary administration around the opportunity.
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Prepare, record & amplify
We prepare your key messages before the interview, then help manage follow-up and make use of supplied episode and social assets afterwards.
Packages
Choose how far you want to take it.
Both services begin with an initial three-month engagement so there is enough time to build outreach momentum and develop a meaningful opportunity pipeline.
Podcast Authority
£950/month
For businesses that want us to build and manage their podcast guest outreach programme.
- Strategy, positioning and guest profile development
- Bespoke podcast research and target-list building
- 25 targeted podcast approaches per month
- Personalised outreach, follow-up and booking coordination
- Interview preparation, post-appearance support and monthly reporting
Best value
Podcast Authority + Demand
£1,450/month
For businesses that want to connect podcast attention to a measurable lead-capture and follow-up system.
- Everything included in Podcast Authority
- Campaign landing page and lead-capture forms
- Lead-source tracking and campaign attribution
- Automated nurture, pipeline and internal follow-up
- Consultation booking journey, reporting and conversion optimisation
Reach + conversion
Podcast appearances are the beginning, not the end.
Visibility alone is not enough. The enhanced service connects your appearances to the pages, forms, tracking, nurture and booking journey needed to give interested listeners a clear next step.
Podcast appearance → listener interest → dedicated page → lead capture → follow-up → sales opportunity.
Questions
Common questions.
Can you guarantee I will be booked onto podcasts?
No. The final decision always belongs to an independent podcast host or producer. We guarantee the agreed outreach activity, research relevant opportunities, approach them professionally and manage the follow-up, but we do not promise a booking outcome that is outside our control.
Do you only target large podcasts?
No. Audience relevance comes first. A smaller show listened to by exactly the right people can be more commercially useful than a larger podcast with little connection to your market.
How much of my time will this require?
We need your involvement during the initial strategy and positioning work. After that, our aim is to keep the workload low. When an opportunity progresses, you will normally attend an introductory call and, if both sides want to continue, the recording itself.
Will you write a script for me?
Podcast interviews generally work better as genuine conversations. We help prepare key messages, stories, examples and talking points rather than scripting every answer.
Are podcast bookings guaranteed within the first month?
No. Different shows operate on different timelines. Some opportunities can move quickly and others may take several weeks or months, which is why we recommend treating podcast guesting as an ongoing authority-building channel.
Do podcast appearances generate leads?
They can create awareness, traffic, enquiries and commercial opportunities, but an appearance alone does not guarantee leads. Podcast Authority + Demand adds the lead-capture, tracking and follow-up infrastructure around the campaign.
What happens if a podcast charges guests to appear?
Some shows use paid-placement or sponsorship models. We will not commit you to any third-party fees without discussing the opportunity with you first.
Your next audience is already listening.
Give your expertise a bigger audience.
We will help identify the podcasts worth appearing on, develop the angles worth talking about and handle the outreach required to start those conversations.
You bring the expertise. We will help get it heard.