FREE INTERACTIVE TOOL

Use Our Lost Lead Revenue Calculator

See what a small improvement in lead conversion could be worth over the next 12 months, using the leads you already generate.

MODEL THE OPPORTUNITY

Your numbers

Use realistic averages. The results update automatically as you change the figures.

How many new enquiries or leads does your business receive in a typical month?
£
Use average first-sale value, project value or another realistic figure for your business.
For customers who stay 12 months or longer, the calculator caps the model at 12 months because it only estimates revenue within the next 12 months.
%
Of every 100 enquiries you receive, roughly how many currently become customers?
13%
Choose a realistic conversion rate to model. The target will always stay above your current rate.
£
Add this to see how better conversion could affect your estimated customer acquisition cost.

Your potential upside

See what the figures you entered could look like at your target conversion rate.

Your result will appear here
Enter your figures, then click See my results.

We will show what your target conversion rate could mean for customer numbers, revenue and acquisition cost.

Next step

The calculator shows the opportunity. Now find the gaps.

A small improvement in conversion can have a surprisingly large commercial impact.