Webinar Lead Generation
500 leads generated in six months through an educational webinar programme.
Client: Ligtas
At a glance
500
leads generated in six months
The challenge
What needed to change.
Ligtas needed a way to attract people interested in its specialist area and turn that interest into identifiable leads.
The campaign needed a clear route from useful educational content into registration, CRM activity and follow-up.
The approach
Why we chose this route.
We used webinars as the centre of the lead generation campaign.
The content included CPD-approved material, giving the target audience a practical reason to register and spend time with the business.
What we built
The practical work behind the result.
01
Webinar planning and production
02
Registration journey
03
Email communications
04
HubSpot integration
05
Attendee management
06
Follow-up support
How it worked
A connected route through the campaign.
01
Promote useful CPD content
02
Capture registrations
03
Deliver the webinar
04
Pass lead data into HubSpot
05
Follow up after the event
The result
500 leads generated in six months
The figures above show the measurable output from this programme. The value sits in how the campaign, content and follow-up worked together rather than in one isolated activity.
What we learned
The commercial takeaway.
A webinar works best when it is treated as a lead generation system rather than an isolated event.
The topic attracts the audience, registration captures the lead, the webinar builds engagement and the CRM keeps the relationship moving afterwards.
Where it fits
The stages this work supported.
- ATTRACT
- ENGAGE
- CAPTURE
- RESPOND
- NURTURE
- QUALIFY
- BOOK
- OPTIMISE
Primary stages: ATTRACT, ENGAGE, CAPTURE, RESPOND, NURTURE.
Related solution
Webinar Lead Generation
See how this service can be used on its own or connected to the wider Echo Eight System.