Insights
Your sales team can use your company’s podcast to start relevant conversations, answer questions after meetings and help buyers understand what working with you involves. An episode can also give an existing contact a useful reason to reconnect. Using a podcast for sales enablement starts with making the right material easy to find and share.…
Read moreUseful B2B podcast topics often start with a question someone has already asked your sales team. “What will this cost?”, “Can we manage it ourselves?” and “How much work will our team need to do?” can each become an episode that helps other buyers work through the same decision. Sales conversations give you the language…
Read moreTo generate leads from a B2B podcast, build the show around people you want to reach, questions they need answered and a useful next step. Guest relationships, helpful episode content and thoughtful follow-up can all create opportunities to talk about a business need. Start with one relationship-building method and one way to turn content into…
Read morePodcast ideas for IT services should help buyers understand how technology and support affect their business: what a service includes, how staff get help, which changes to prioritise and how to assess an improvement. This guide is for IT services businesses and managed service providers (MSPs) planning a podcast for prospective clients. Choose a defined…
Read morePodcast ideas for cybersecurity companies work best when they help buyers make a decision: which risks to prioritise, what evidence to request, who owns an action or how to prepare for disruption. Build the show around a defined audience and the choices those people face. Directors, IT leaders, security practitioners and procurement teams may need…
Read morePodcast ideas for recruitment companies should help employers make better hiring decisions and give relevant people a reason to speak with your team. Start with the questions your clients ask about roles, skills, salaries, selection and workforce plans. The ideas below focus on an employer audience: business owners, hiring managers, HR leaders and talent teams.…
Read morePodcast ideas for marketing agencies work best when they help the people who buy your services make a decision: where to invest, how to assess a campaign, what to expect from an agency or how to improve a process. Start with a defined client audience and the questions those people already ask. Choose topics your…
Read moreLinkedIn content ideas are often already sitting in your podcast recording: a useful answer, a decision, a mistake or an example worth explaining. Pick one point for each post, give readers enough context and connect it to a question your intended buyers care about. One episode can support text posts, short videos, documents and longer…
Read morePodcast ideas for consulting firms work best when they help potential clients understand how you approach a problem, weigh up options and turn a recommendation into action. Start with the people you want to reach and the decisions they face, then choose topics that let your expertise become useful. For an HR consultancy, that might…
Read moreB2B podcast ideas for SaaS companies work best when they answer questions your buyers face before choosing, implementing or renewing software. Start with one audience and a clear purpose, then choose customer stories, practical problem-solving or expert conversations that help those people make progress. If you sell HR software, your useful audience might be HR…
Read more