Insights
To find podcasts to be a guest on, start with the people you want to reach and the subjects you can discuss usefully. Search podcast platforms, industry networks and relevant interview archives, then review each show before approaching its host. For B2B founders, consultants and business leaders, audience and topic fit matter alongside reach. A…
Read moreOne B2B podcast episode can become short clips, LinkedIn posts, articles, email content and resources your sales team can use. Start with the ideas that help your intended audience, then choose formats that fit the channels and conversations you already have. You do not need to create all fifteen assets from every episode. A useful…
Read moreTo turn a podcast guest appearance into leads, choose a show that reaches your potential customers, discuss a problem you can help them solve and give interested listeners one useful next step. Prepare the resource, landing page and follow-up before the episode goes live so there is somewhere for that interest to go. For B2B…
Read moreYou have recorded a good conversation with someone who fits your target market. They enjoyed the interview, you learned something useful and you would like to stay in touch. What happens next? Sending a sales pitch straight after the recording can make the invitation feel like an excuse to get them on a call. But…
Read moreYou can publish a podcast regularly, have interesting guests and produce good-quality episodes without generating many business opportunities. That can be frustrating, particularly when your team is putting time into planning, recording and promoting the show. But the problem may sit outside the recording itself. A B2B podcast built for lead generation needs a clear…
Read moreYour podcast had more downloads this month. That sounds encouraging, but what does it mean for your business? If your goal is B2B lead generation, you also need to know whether the show is helping you meet relevant people, develop relationships and create opportunities. Downloads help you understand reach. They cannot, on their own, tell…
Read moreIf your business has a list of companies it wants to work with, your podcast can help you build relationships with the people inside them. You can invite relevant people into conversations, explore the problems they care about and create content that helps other stakeholders understand your expertise. The same episode can support both a…
Read moreYou have a topic for your B2B podcast. You know who you want to reach. Now comes a decision that will shape almost every episode: what should the show actually sound like? A conversation with an industry leader creates a different experience from a practical tutorial. A customer story needs a different structure from a…
Read moreWhen you are planning a B2B podcast, it is easy to build a guest list around people you already know or names you think will attract attention. Those people may make excellent guests. But if you want the podcast to support business development, you also need to consider how each relationship connects to your target…
Read moreWhen you start comparing B2B podcast agencies, their service descriptions can sound very similar. Strategy, production, promotion and repurposing appear in almost every proposal. The differences become clearer when you ask who does the work, what your team will receive and how the programme supports your business objectives. One agency might produce excellent episodes while…
Read more