Insights
Choosing what your company’s podcast should be about can be harder than recording it. You need a subject you can talk about regularly, guests who have something useful to contribute, and a reason for the people you want to reach to pay attention. If your aim is to generate business conversations, it helps to start…
Read moreFinding a podcast that covers your industry is fairly straightforward. Finding one that reaches the people you want to do business with, then giving its host a good reason to interview you, takes more work. That is where a podcast guest booking agency can help. It researches suitable shows, develops your pitch, approaches hosts and…
Read moreChoosing a podcast production agency gets easier when you are clear about what the podcast needs to achieve. You might want your founder to build relationships with prospective customers. You might need a distinctive show that helps your business become known for a particular subject. Or your marketing team might need someone to manage recording…
Read moreWhy Should Your B2B Company Start a Podcast? In this post, we are going to talk about why your B2B company should start a podcast. Podcasts have exploded in popularity in the UK and worldwide, but here is the uncomfortable truth: most B2B podcasts do not work. They fizzle out after a few episodes, fail…
Read morePodcasts are not just entertainment anymore. They are a business growth tool, a trust-building machine, and one of the fastest-growing content formats in the world. Over 500 million people are now listening to podcasts globally, and that number continues to climb. Here is the real question: Are you using podcasts to grow your brand, or…
Read moreHave you ever caught yourself wondering whether you should start a blog or a podcast to grow your business? On the surface, both are powerful content formats. Blogs dominate Google searches, attract traffic, and deliver leads on autopilot. Podcasts, however, are exploding with millions listening during commutes, workouts, and even while cooking. The problem is…
Read moreWhy is it so hard to reach decision makers? Reaching senior decision makers is harder than it used to be. Most founders, CEOs, MDs and CMOs are busy. They get cold emails every day. They receive LinkedIn messages from people they do not know. They are invited to “quick chats” all the time. Most of…
Read moreWhat are B2B podcast analytics? Why launch a B2B podcast? A B2B podcast can be a strong way to build authority, create content and start better conversations with the right people. But only if it is launched properly. A podcast should not start with a logo. It should not start with a name. It should…
Read moreWhat’s the first step in launching a B2B podcast if I’ve never hosted before? Identifying your business objective and audience The very first step is clarity. If you’re new to podcasting, it’s essential to define what you’re aiming to achieve and who you’re speaking to. Start with the business reason behind the podcast. Are you…
Read moreHow do I build a listener persona distinct from our buyer persona? Why listener personas differ from buyer personas A listener persona focuses on what someone wants to learn, not what they want to buy. While your buyer persona might be a decision-maker with purchasing authority, your listener persona could be someone earlier in the…
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