Insights
Which episode formats attract B2B buyers: interviews, solo insights, or panels? Format types and their strategic uses Different podcast formats serve different strategic purposes. Interviews are the most common because they offer diverse perspectives and allow you to tap into the audience of your guests. They are ideal for thought leadership, relationship building, and SEO…
Read moreWhat is a B2B podcast guest strategy? A B2B podcast guest strategy is the plan behind who you invite onto your podcast. It decides which people are worth speaking to, why they matter, what topics they should discuss and how the relationship continues after the episode. This is one of the biggest differences between a…
Read moreWhat is a B2B podcast production workflow? A B2B podcast production workflow is the process you follow to plan, record, edit, publish, promote and measure your podcast. It is the system behind the show. Without a workflow, podcasting gets messy fast. Guests get missed. Episodes get delayed. Clips are rushed. Promotion becomes inconsistent. Reporting gets…
Read moreWhat is B2B podcast promotion? B2B podcast promotion is the process of getting your podcast episodes in front of the right business audience. Not just more people. The right people. That might include founders, CEOs, MDs, CMOs, senior leaders, partners, referrers, clients and prospects. This is where B2B podcast promotion is different from consumer podcast…
Read moreWhat are B2B podcast analytics? B2B podcast analytics are the numbers and signals you use to understand whether your podcast is working. But for a B2B podcast, “working” needs to mean more than downloads. Downloads matter. Views matter. Watch time matters. But they are not the whole picture. A B2B podcast should usually support a…
Read moreWhat is B2B podcast content repurposing? B2B podcast content repurposing is the process of turning one podcast episode into multiple useful content assets. That might include: The goal is not to create more content for the sake of it. The goal is to get more value from each conversation. A podcast episode often contains 30,…
Read moreIs external sponsorship worth it if my primary goal is pipeline? Evaluating revenue vs. relationship priorities If your podcast’s main goal is to drive pipeline, you may hesitate to invite sponsors. But sponsorship and pipeline are not always at odds. It depends on how you prioritise short-term revenue versus long-term customer relationships. Accepting sponsorship introduces…
Read moreDo GDPR rules affect how I collect listener analytics in the UK/EU? What counts as personal data in podcasting Under GDPR, personal data is any information that can directly or indirectly identify a person. In podcasting, this could include: Even though most podcast analytics are anonymised, linking those insights to specific individuals through gated content…
Read moreWhen is it time to spin off a second show vs. adding a new segment? Signs your podcast has outgrown its original scope As your podcast matures, it may begin to serve multiple audiences or address a growing range of topics. If you find episodes diverging in theme or audience focus, this could be a…
Read moreWhat is B2B podcast lead generation? B2B podcast lead generation is the process of using a podcast to create better business conversations. Not just more listeners. Not just more clips. Not just a nice brand asset. The goal is to use the podcast to reach the right people, build trust, create useful content and move…
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