Finding a podcast that covers your industry is fairly straightforward. Finding one that reaches the people you want to do business with, then giving its host a good reason to interview you, takes more work.
That is where a podcast guest booking agency can help. It researches suitable shows, develops your pitch, approaches hosts and handles the conversations that lead to a recording.
For a B2B founder, the right fit depends on your market and what you want the appearances to achieve. A broad entrepreneurship show might suit your founder story. A smaller specialist podcast might be a better place to discuss the problem your customers are trying to solve.
Below are ten agencies worth considering, with their published services and the questions we would ask before choosing one.
This guide is published by Echo Eight, and we have included ourselves first. The other agencies offer different approaches that may suit different businesses. This is an editorial shortlist, not an independently tested league table.
Podcast guest booking agencies at a glance
The suggested fits below are our interpretation of each provider’s published services. These agencies serve different markets; inclusion does not mean they all specialise exclusively in B2B or operate from the UK.
| Agency | Worth considering for |
|---|---|
| 1. Echo Eight | B2B founder outreach connected to wider lead generation |
| 2. Fame Connect | B2B appearances, campaign visibility and repurposed content |
| 3. Kitcaster | SaaS, technology and startup founders |
| 4. Lemonpie | Founder storytelling and company awareness |
| 5. Interview Valet | Message development, coaching and interview marketing |
| 6. Command Your Brand | Founder authority through podcast PR campaigns |
| 7. Interview Connections | Coaching and expertise-led businesses |
| 8. Podcast Bookers | Business guesting with an emphasis on search visibility |
| 9. The Expert Bookers | SaaS founders and technical subject-matter experts |
| 10. Your Expert Guest | Women founders seeking booking and content support |
How we selected these agencies
We reviewed official websites for identifiable services that place clients as guests on other podcasts. We looked for a relevant founder, executive or business audience, alongside enough information to explain the provider’s approach.
This list excludes self-service matching platforms and services focused only on finding guests for your own show. We have not commissioned a campaign from every provider. Service descriptions are based on public information, and specific inclusions should be confirmed with the agency.
1. Echo Eight
Best suited to: B2B founders who want relevant podcast appearances with a clear role in their marketing.
At Echo Eight, we start with the audience you want to reach and the expertise you want to be known for. That gives us a basis for choosing shows and developing topics that are useful to their listeners.
Our Podcast Guest Booking service covers positioning, bespoke research, personalised outreach, follow-up, booking coordination and interview preparation. We help you prepare stories and talking points, rather than a script to read through.
We also support follow-up and the use of episode assets supplied by the host. Our enhanced service can connect appearances to landing pages, lead capture, tracking and nurture, giving interested listeners a route to continue the conversation.
That matters when your goal extends beyond getting your name onto a list of podcasts. The appearance creates an opportunity to be heard; the next step needs planning too.
We do not guarantee that an independent host will book you. We commit to the agreed outreach activity and manage the process, while you contribute to positioning, preparation and the interview itself.
If you want to explore guesting before choosing an agency, get the Podcast Guest Booking Toolkit.
2. Fame Connect
Worth considering for: B2B teams combining guest appearances with content repurposing.
Fame Connect, formerly Speak On Podcasts, explicitly serves B2B brands. Its published offer combines booking with short-form video and written assets. It also provides a portal for approving shows and tracking opportunities through booking, recording and publication.
That makes it relevant if your marketing team needs visibility into the campaign as well as finished content.
Ask how show suitability is assessed and which assets depend on the host supplying recordings. A useful comparison should establish both where you might appear and what your team will receive afterwards.
3. Kitcaster
Worth considering for: SaaS, technology and startup founders.
Kitcaster lists SaaS/B2B, startups, fintech, medtech and AI among its client categories. Its onboarding approach centres on campaign outcomes and the guest’s expertise, with different service options available.
For a founder with a technical product or an unusual company story, that is a relevant starting point.
Ask to see placements for businesses selling to a similar audience. A general startup interview and a conversation listened to by your prospective buyers can serve different purposes. Also confirm which preparation and content services are included in the engagement you are considering.
4. Lemonpie
Worth considering for: Founder storytelling and awareness campaigns.
Lemonpie positions itself as a podcast PR agency for companies. Its podcast tour service focuses on placing founders and team members on shows listened to by their intended audience. Published examples include FreshBooks and R-Zero.
It is worth investigating if you need help expressing the story behind your company or explaining your point of view across several interviews.
Discuss how it would balance the founder story with the subjects your buyers care about. Ask for examples of pitch angles, and establish how the team coordinates messaging if several executives are taking part.
Explore Lemonpie’s podcast tours.
5. Interview Valet
Worth considering for: Founders who want messaging and coaching alongside booking.
Interview Valet describes its service as Podcast Interview Marketing. Its published approach includes campaign strategy, interview placements, message development and coaching, with brands and professional services among the audiences it serves.
That broader support may suit a founder who knows their subject but needs help turning it into a clear, engaging interview.
Ask how preparation changes between shows and what support continues after publication. Being comfortable on a microphone helps, but the interview still needs to fit the host’s format and give listeners something they can use.
6. Command Your Brand
Worth considering for: A founder-led podcast PR and authority campaign.
Command Your Brand describes campaigns spanning message development, show selection and campaign management. Its website includes founder and executive examples alongside clients from other sectors.
It is an option to investigate if developing the founder’s public profile is a central part of the brief.
For a B2B campaign, ask how the proposed shows connect to your buyer audience. Broader personal visibility can be useful, but you should understand how much of the campaign will address your market’s specific problems and how progress will be assessed.
7. Interview Connections
Worth considering for: Coaching and expertise-led businesses that want interview feedback.
Interview Connections’ current website strongly emphasises coaches. Its service includes positioning materials, targeted outreach, interview audits and coaching.
That may make it relevant to founders selling their expertise, including leadership or business coaching. It should not automatically be treated as the same fit for a technical enterprise software company.
Ask about experience with your particular buyer and offer. If interview coaching is part of the appeal, clarify whether you receive feedback on real recordings and how that feedback informs later appearances.
8. Podcast Bookers
Worth considering for: Business guesting with an emphasis on authority and search visibility.
Podcast Bookers serves entrepreneurs, marketers, agency owners and other business experts. Its published process includes show research, customised pitching, follow-up, scheduling and interview preparation, with SEO a prominent part of its positioning.
If that angle interests you, ask how audience relevance and potential website exposure are weighed when choosing shows. An episode-page link can give listeners somewhere to go, but it should not replace a reason to be on the podcast.
Request examples of relevant placements and their published episode pages rather than relying on broad ranking claims.
9. The Expert Bookers
Worth considering for: SaaS founders and technical leaders seeking specialist positioning.
The Expert Bookers has an explicit SaaS-founder service covering show vetting, story positioning, host outreach and scheduling. Its published approach connects campaign topics with business objectives such as category awareness and product launches.
This is worth exploring when your expertise needs translating into a subject that hosts and listeners can understand without a product demonstration.
Ask for previous examples in your niche and the rationale behind a proposed show list. Also clarify how technical claims are reviewed before they appear in pitches sent on your behalf.
10. Your Expert Guest
Worth considering for: Women founders seeking podcast booking and content support.
Your Expert Guest focuses on women business owners, founders, thought leaders and authors. Its published services cover research, pitching, follow-up, booking and preparation for the listener call to action. It also offers content creation from guest interviews.
That focus makes it a specific option for women founders building their visibility.
Ask how it would find shows relevant to your commercial audience and whether content creation forms part of your proposed engagement. Check how recordings and permissions are obtained before planning to reuse interview material.
What to check before choosing a podcast guest booking agency
Ask why each show belongs on your list
A list of business podcasts is not enough. Ask the agency to explain the likely audience, relevant recent topics and why your expertise would be useful there. Distinguish information supplied by a host from audience estimates or assumptions. For UK-focused businesses, include geography in that discussion.
Review the angle being pitched
The host needs a reason to invite you. “Founder of a growing company” rarely explains what listeners will learn. A specific lesson, a useful customer problem or a well-supported opinion gives the pitch more substance. Ask whether you approve topics and outreach before they are sent.
Clarify preparation and founder involvement
You will still need to provide examples, attend recordings and contribute to the message. Establish what the agency prepares, whether it offers feedback and how it handles diary coordination. A founder who cannot make time for the interviews will struggle to get value from even a well-run campaign.
Separate bookings from published appearances
A host agreeing to record does not mean the episode is live. Ask how the agency tracks accepted invitations, scheduled recordings, completed interviews and publication. This makes it easier to understand progress and plan your promotion around confirmed release dates.
Plan the listener’s next step
Someone who hears a useful interview may want more information without immediately booking a sales call. A relevant guide or resource can give them that option. Decide what you will mention, where it leads and how you will follow up with people who choose to respond.
If you are exploring this for your business, get Echo Eight’s Podcast Guest Booking Toolkit.
Guest appearances or your own B2B podcast?
Guesting lets you contribute to an existing show and reach its audience. You have less control over the format, publication schedule and available assets, but you do not need to manage a recurring show yourself.
Your own podcast gives you more control over the topics and people you invite. That can suit a business whose priority is developing direct relationships with target accounts, alongside creating content.
The approaches can support each other, but they involve different work. If you are considering the second route, explore how Echo Eight approaches Podcast Lead Generation.
Frequently asked questions about podcast guest booking agencies
What does a podcast guest booking agency do?
A podcast guest booking agency helps you appear as an interview guest on other people’s shows. It typically researches opportunities, develops pitches, approaches hosts, follows up and coordinates bookings. Some also offer coaching, content repurposing or campaign tracking. Confirm the scope rather than assuming all of those services are included.
Do I need my own podcast to appear as a guest?
No. You need expertise or a story that is relevant to the show’s listeners. For a B2B founder, that might be a lesson from serving customers, an industry challenge or a practical approach others can learn from. Owning a podcast is not a prerequisite.
Can a podcast booking agency guarantee guest appearances?
Some agencies offer booking commitments, while others commit to outreach activity. Ask what counts as a booking, which shows qualify and what happens if a recording is cancelled. A contract does not mean any particular independent host must accept your pitch. Echo Eight guarantees agreed outreach activity rather than a booking outcome.
How long does it take to get booked on a podcast?
There is no reliable universal timeline. It depends on your topic, the host’s response, scheduling and the show’s recording plans. Publication can happen well after the interview. For a launch campaign, discuss deadlines early and distinguish a target recording date from a confirmed release date.
Can podcast guesting generate leads for B2B companies?
It can create awareness, referral traffic and enquiries when the audience and message are relevant. An appearance alone does not guarantee leads. Give interested listeners a sensible next step, track responses where possible and ask new enquiries how they heard about you. Some influence will be difficult to attribute precisely.
How do I know whether a podcast reaches my target customers?
Review recent episodes, guest profiles, topics and the host’s wider community. Ask what audience information is available and how it was obtained. A relevant subject is a useful signal, but it does not prove who listens. Look for several pieces of evidence rather than relying on a download estimate alone.
Can I turn a guest interview into LinkedIn content?
Yes, if you have permission and access to suitable material. Depending on the agreement, you could share host-supplied clips or develop posts around your own ideas from the discussion. Confirm rights and asset availability before commissioning video edits. Not every host provides a downloadable recording or video footage.
Is a podcast guest booking agency the same as a podcast production agency?
They handle different jobs. A guest booking agency pitches you to existing shows. A production agency helps make and publish your own podcast. Some providers offer both, so explain whether you want appearances, an owned show or a combination before comparing their services.
Explore podcast guesting for your business
Before committing to a campaign, it helps to be clear about who you want to reach and what you can contribute to their conversations.
Get the Podcast Guest Booking Toolkit to help you get started.
If you would prefer someone to manage the research and outreach, explore Echo Eight’s Podcast Guest Booking service.